History, Products & Services

Yukon Tire Centre Inc., since 1946

Products & Services

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Our History

Founded in 1946, Yukon Tire Centre began as a division of Yukon Motors, with Ernie Lortie at the helm. From its beginnings, the company established a tradition of continuous growth, adapting to the changing needs of the Yukon community while expanding its services and facilities.

1946 — Founding

The business began at the site of what is now the River View Hotel. During the 1950s and early 1960s, Yukon Tire Centre operated from Northern Glass on 4th Avenue, before moving to the location that is now home to Northern Hospital & Safety Supply. The company eventually settled at its current location on Industrial Road.

1972 — New Ownership

Yukon Tire Centre was acquired by Les Murdoch and Vern Mackin from Bill Drury and Al Clarke. The company continued to expand its operations, including the construction and operation of the Second Avenue Chevron, which opened in 1976 and was subsequently sold in 1980.

Late 1980s–1991 — Growth of the Mechanical Shop

Paul Bubiak and Cal Murdoch acquired shares in the company, and in 1989, a new mechanical shop was constructed. The facility was expanded in 1991 to accommodate the company’s growing mechanical operations.

1995–1999 — Ownership Transition

In 1995, Brian Pratt took over Yukon Tire Mechanical. In 1999, Les Murdoch sold his remaining shares to Cal Murdoch and Paul Bubiak, establishing the ownership structure that would guide the company into the next phase of its development.

2001 — Tirecraft

Yukon Tire Centre became a Tirecraft Associated Store, strengthening its supply network and providing the company with additional opportunities to grow its tire business.

2005 — Dawson City and Propane

The company expanded beyond Whitehorse in 2005, opening a new location in Dawson City. That same year, Yukon Tire Centre transitioned from being a propane retailer to becoming one of the Yukon’s largest propane providers under the Super Save brand. The company developed a strong reputation for propane service, supported by certified staff and a commitment to safety. Cal Murdoch also became a trained instructor in propane safety.

2007 — Independent Fuel Retailer

Yukon Tire Centre made the strategic decision to transition from operating as a Shell station to becoming an independent fuel retailer, allowing the company greater flexibility to focus on customer service and employee retention. That same year, the Dawson City operation was closed so the company could concentrate its resources on its Whitehorse operations. The Whitehorse facility also received significant equipment upgrades, including a Hunter GSP9700 Balancer and a Corghi Master tire machine, both representing advanced technology for the tire industry at the time.

2008–2016 — Modernization

Beginning in 2008, Yukon Tire Centre undertook extensive renovations to modernize its operations. Improvements included upgrades to the fuel pumps, implementation of modern point-of-sale systems, new retail fixtures, and an expanded convenience-store offering. The exterior of the building was redesigned in 2016 to reflect a Gold Rush-era architectural style, creating a distinctive appearance that connected the business to Yukon’s history.

2018 — Mechanical Division

In September 2018, Brian Pratt retired, and Yukon Tire Centre assumed responsibility for the Mechanical Division. The company invested significantly in new equipment, including a Hunter Hawkeye Alignment System and a 20,000-pound hoist. A new 5,600-square-foot facility was also constructed, substantially increasing the company’s available tire-storage capacity.

2021 — Integra Fuel Centre

The company’s growth continued in 2021 with the acquisition of Goodies Gas Bar, which was subsequently rebranded as Integra Fuel Centre. Later that year, Clayton Bergen joined Cal Murdoch and Paul Bubiak as a third partner, further strengthening the company’s ownership and leadership team.

October 1, 2025 — 108 Industrial Road

Yukon Tire Centre Inc. purchased the property at 108 Industrial Road, directly across from the company’s main facility. The building was converted into additional tire-storage space and staff parking, providing the company with valuable additional capacity as its operations continued to grow. The company also replaced its existing fuel dispensers with new Wayne Anthem dispensers.

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Today, Yukon Tire Centre Inc. operates a diverse business serving the Yukon community through its tire, mechanical, fuel, propane, and convenience-store operations. Its businesses include Integra Tire Whitehorse and Integra Fuel Centre.

Throughout its history, Yukon Tire Centre Inc. has remained committed to one fundamental principle: providing exceptional customer service. From a small tire operation established in 1946 to the diversified Yukon business it is today, that commitment to its customers, employees, and community continues to be the driving force behind the company’s success and future growth.

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